What’s New in PPC in 2023?
PPC is about to experience a lot of exciting changes. Let’s look at the top PPC trends for 2023.
1. More AI-powered tools to automate campaigns
The most popular PPC trend in 2023 is PPC automation. Google is stepping up its automated bidding tactics and actively urging marketers to run their campaigns using automation and AI.
For instance, Google will stop supporting similar audiences in ad targeting and reporting as of May. They advise using automation-first techniques instead, such as Google Ads Smart Bidding.
2. Increasing use of video ads
Businesses should anticipate seeing more video commercials in 2023 as a result of TikTok’s amazing climb to popularity.
The fact that 92% of marketers claim that video ads offer an excellent ROI is positive. Additionally, according to 91% of consumers, brands should provide more video content in 2023. Find out more about using Instagram video for your company.
3. Omnichannel advertising journeys, from search to social
In recent years, marketers have shifted away from relying on third-party cookies and towards investing in and gathering first-party data.
initial information enables you to display the most effective ad to a specific user at any time, regardless of whether they’re in a social state of mind, browsing, or ready to buy, and future-proofs your advertising approach going ahead.
3 PPC Campaigns to Run in 2023
What PPC strategies should marketers use in 2023 keeping these developments in mind?
- Google Search: For good reason, traditional search advertisements continue to be the foundation of any Google ads campaign. Run branded and generic search campaigns. With Google advertising extensions, you can further boost your presence in the search results.
- Google Shopping should be at the top of your list if you oversee advertising for an e-commerce company. You can access multiple ad types that showcase one or more products by linking your product feed. Did we mention that the average cost per click (CPC) for a Google Search ad is almost 4 times higher?
- Google Discovery: TrueView video discovery advertisements can be seen on all pages of YouTube, including the video watch pages and search results. They are unique because to the fact that users must click on an advertisement in order to view it, providing advertisers with proof that consumers actually did so.
Winning with PPC in 2023
It’s a wise move to follow PPC trends to keep your business competitive. Consider how this year’s advertising campaign for your company might be complemented by the most recent PPC news and trends as they emerge.
Next, collaborate with industry leaders to advance your advertising. The staff at Your Marketing People is here to offer an advertising strategy for your brand that not only meets but also exceeds your goals, from increased ROI to ROAS.