Instead of merely airing an advertisement, content marketing involves creating and disseminating written, visual, and audio information that benefits your audience. Business-to-consumer (B2C) content may consist of social media updates, blog posts, and entertaining videos; business-to-business (B2B) content could consist of white papers, reports, webinars, and instructional movies.
In order to improve brand awareness, traffic, lead creation, and customer acquisition, content assets must be created and promoted. The channels listed below are a few that you might incorporate into your content marketing plan.
Articles on a Company blog
You can demonstrate your understanding of the sector by writing and publishing content on a company blog, which also helps your website get more organic search traffic. You’ll therefore have more opportunities to turn website visitors into potential customers for your sales team.
Ebooks
Ebooks, whitepapers, and other lengthy content could be useful to website visitors who want to learn more. Additionally, it enables you to exchange content for contact details from readers, generating leads and assisting them in the buyer’s journey for your company.
Infographics
Instead of being told, readers like to be shown. An infographic is a visual representation of information that helps website visitors visualise a subject you want them to comprehend.
Create a content strategy that includes
5–6 main topics you want to concentrate on, in the middle of what your ideal customer wants and needs and what your brand wants to project; the content formats you want to use (video, audio, essays, etc.); and the distribution channels you’ll use (on your website, on particular social media channels, etc.).